"The chilling effect": Medical scientists' responses to audience feedback on their media appearances during the COVID-19 pandemic.

During the COVID-19 pandemic, many medical scientists became public personas as a result of their media appearances. However, this prominence also made them likely targets of harassment from an increasingly science-skeptic public. Such experiences may lead to scientists cutting back on their public engagement activities, threatening the quality of science communication. This study examines how medical scientists evaluate feedback they received as a result of their media appearances, and how they relate their experiences to general views of the public, as well as their motivations to serve as media experts. Drawing on in-depth interviews with 24 Austrian medical scientists who served as media experts during the first year of the pandemic, we find substantial amounts of online abuse. Yet, this did not cause our respondents to avoid future media appearances, because their motivations to meet the needs of an unsettled public outweighed the experience of being harassed online.

Mediatization in Times of Pandemic: How German Grassroots Sports Clubs Employed Digital Media to Overcome Communication Challenges During COVID-19

The COVID-19 pandemic has had a major impact on all societal domains, including sports. Social distancing measures and the closure of sports facilities posed especially severe challenges for grassroots sports clubs, which thrive on joint activities and member social contact. Drawing on mediatization theory, the study examines the communication challenges faced by grassroots sports clubs and the perceived potential of digital media to overcome these obstacles during and beyond the pandemic. Based on in-depth interviews with 32 club officials of German grassroots sports clubs, the study identified ongoing uncertainty about COVID-19 regulations, preserving members’ sense of belonging during social distancing, and involving everyone in formal processes as the major communication challenges. While most of the interviewees valued the potential of digital media to address these challenges, they acknowledged that the benefits of digital media for individual members would depend on their skill, motivation, and concerns, as well as on the availability of digital infrastructure. For that reason, digital media were not considered a substitute for face-to-face social contact or sporting activity but were seen to extend opportunities for communication and training. More generally, these findings raise new questions about the relationship between mediatization and social cohesion.